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May 07, 2015 and the 3rd one is the Outlook.com emoji image – if available. Use CTRL-F in your browser to search for keywords like ‘heart’ or ‘plane’ and find the most suitable emoji for your campaigns. Subject line examples. Emoji are quite common among the pros. It’s annoying getting an important email with an irrelevant or missing subject line. Sure, you can categorize your mail to help you find it later, but nothing beats a useful subject line when you’re looking at your search results. Outlook has a little-known feature that lets you edit the subject line of emails you’ve received, making this annoyance a thing of the past.
Since GMass uses the native Gmail Compose window for campaign creation, you can copy/paste emojis into the Subject Line in order to send an eye-catching mail merge campaign to your email list.
To insert an emoji into your email marketing campaign, just copy/paste it from anywhere on the web. You can go straight to the official source, the Unicode Complete List of Emojis. Be sure to copy/paste from the “Browser” column of this page since GMass operates in the Chrome browser. The website getemoji.com also has a plethora of emojis right on the homepage, that you can copy/paste into your Subject, but you can copy/paste from anywhere. Looking for more? Just Google “Email Subject Line Emojis” and you’ll uncover a wealth of emoji resources.
What are the caveats?
While not all email clients support emojis in the Subject Line, most do, including Gmail. I happen to be fortunate in that my entire email list is comprised of 100% Gmail and G Suite email addresses, since they are all users of GMass, so I can be certain that 100% of my email list will see my emojis properly. If you’re not as lucky as I am to have such a uniform email list, don’t rely on the emoji being rendered for your Subject to make sense — it’s best to still use words just as any regular Subject Line, and only use emojis to enhance the Subject. If the emoji doesn’t render, you want your Subject Line to still make sense with the words that are present.
Avoid using Gmail’s emoji picker for the Subject
![Emojis Emojis](https://cdn.extendoffice.com/images/stories/doc-excel/ttw-modules/ad-Outlook/ad-auto-add-emoji-in-subject.png)
Gmail has its own emoji picker that you can use to insert emojis into the Message, but I’ve found that they don’t work well in the Subject Line. Even if you copy/paste the emoji from the Message area into the Subject, it’s rendered as small square rather than the actual emoji.
Further Reading
Incredimail 2.5. Litmus has published the most comprehensive guide available on emoji support in various operating systems and email clients.
Crazy Egg has published information on which emojis are seen the most in Subject Lines and their impact.
Here’s an undated article from Campaign Monitor that includes emoji compatibility information, but given that the guide is undated (my biggest pet peeve with blog posts), the information probably isn’t current. Why no date Campaign Monitor, why?
Ajay is the founder of GMass and has been developing email sending software for 20 years.
Due to its unique location, the subject line is considered to be the most important sentence of your email campaign. Several studies have shown that using a symbol or emoji in your campaign’s subject line to call attention to your message can also increase open rates when used effectively, though it differs based on industry. Because we know how fun and enticing emojis can be, we’ve compiled a quick list of best practices you should adhere to when using them.
5 Best practices for using emojis in subject lines
1. Know your audience
Subject line emojis can be fun and on-trend, but they are certainly not appropriate for all brands. In many industries, an emoji can easily come off as unprofessional, so it’s important to think about both your band and your audience when deciding to use an emoji or not.
2. They serve a purpose
Any emoji or symbol you use in your subject line should also be relevant to your content. Meaning, it is not a good idea to use them solely to capture the attention of your audience, instead, use them to enhance your brand or content.
3. Use them sparingly
The subject line is not only prime real estate, but it’s also a very limited space. So be sure that when you are using emojis, it’s to add value to your subject lines because overdoing it could easily be interpreted as spam.
4. Test them across platforms
An essential element of using emojis and symbols is testing them to know how they display across various email providers, operating systems, browsers, and devices. One size does not fit all in this scenario. Apart from sending yourself or your associates a test of your campaign before sending it out to the designated audience, it’s a good idea to check an emoji library like Emojipedia to see how the symbol or emoji you are using looks on different devices.
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5. A/B test to see what your audience prefers
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A great way to find out what is more preferred by a specific audience is to conduct a subject line split test to see if one emoji performs better than the other or if not using an emoji at all is more preferred to using one.
Our Facebook emoji test
As an example, we decided to recreate the steps our users have taken to find and use an emoji in a subject line. To do so, we tested using the pizza emoji from this Facebook Symbols site and tested how it looks across different platforms. We simply copied the emoji and pasted it into the subject line field like this:
After testing, we found that the emoji didn’t appear properly in Outlook 2003, 2007, 2010, and 2013’s notification popups.
Here’s an example from Outlook 2010: Adharam madhuram lyrics in hindi.
Here’s an example from Outlook 2010: Adharam madhuram lyrics in hindi.
It also didn’t appear properly in:
- Outlook 2000, 2002, 2003, 2007, 2010, and 2013 (on the desktop)
- BlackBerry 4 OS
- Yahoo! Mail (Explorer, Chrome, Firefox)
- Lotus Notes 6.5, 7, 8 and 8.5
- Thunderbird 3.0
- Android 2.3 and 4.0
- Gmail App (Android)
- AOL Mail (Explorer, Chrome, Firefox)
- Gmail (Explorer, Chrome, Firefox)
- Outlook Mobile (Explorer, Chrome)
When the emoji appeared as an error, it looked different depending on the device and would appear as a small box, a different pizza emoji (in color or black and white), two question marks, or another decidedly non-original pizza emoji. Here’s how it looked on a few devices:
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Android 4.0:
Gmail (Firefox):
Outlook (Explorer):
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Upon further testing, we learned that the emoji’s appearance seems to depend on that character. So next, we tried two other emojis, also from Facebook Symbols. Here’s how it looked on a few devices:
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Mac Mail 7.2:
Emojis In Outlook Subject Line
Gmail (Firefox):
iPhone 4: